Eastern Bank seeking high school football team to feature in its next TV commercial
Winner’s athletics department will receive $5,000 – and a little fame – this fall
BOSTON, July 24, 2009 – One high school football team will be picked to be featured in Eastern Bank’s fall TV commercial – an honor that will bring attention to the team’s program and $5,000 to support the school’s athletics department, the bank announced today.
The contest is open to all eastern and central Massachusetts high school football teams, which are encouraged to submit videos, photos, audio recordings or essays that answer the question: “What makes your team special?”
The contest opens today and entries must be received no later than August 7, 2009. The submissions, which can be sent to firstname.lastname@example.org, will be posted at www.easternbank.com/teamwork for the public to view.
Anyone can follow the contest, submit questions and interact with others on Eastern Bank’s Facebook page (search: “Eastern Bank”), where a complete set of contest rules and an application form are located.
“At Eastern Bank, our team is focused on working together to provide our customers with banking, investment and insurance solutions,” said Richard E. Holbrook, chairman and CEO of Eastern Bank. “We’ve decided to illustrate this point by featuring a high school football team, which needs offense, defense and special teams to be successful.
“However, rather than just randomly pick a team, we thought we’d have a little fun and allow the teams to tell us what makes them special,” Holbrook said.
A select number of teams will be invited to send several players to a casting call in August. The winning team will be selected based upon its players’ performance in front of the camera, the interest level shown by the team, coach and school, and its response to the question regarding what makes the team special, among other considerations.
In addition to the $5,000 award, Eastern Bank will award $500 prizes to support the athletics department of every team whose players are invited to the casting call. The commercial is scheduled to air in September and will be part of a broader advertising campaign to illustrate the value Eastern Bank’s team brings to its customers.
The contest is open to all high school football teams in eastern and central Massachusetts, though special consideration will be given to teams that have an Eastern Bank and/or Eastern Insurance office in their town.
The winner must be willing to allow the videotaping of two practices in late August. The team’s coach and the head of the team’s school must approve the entry, and each participant in the commercial must provide Eastern Bank with a full release. A complete list of contest rules is available at Eastern Bank’s Facebook page.
About Eastern Bank
Founded in 1818 and based in Boston, Eastern Bank is the largest independent and mutually owned bank in New England, with almost $7.0 billion in assets and more than 80 branches serving communities from the Merrimack Valley to Cape Cod. Eastern Bank offers banking, investments and insurance all under one roof, and prides itself on working harder to understand its customers’ needs so it can deliver these services in a committed and personal way. Eastern Bank’s subsidiaries include Eastern Wealth Management, Eastern Insurance and Fantini & Gorga, a real estate advisory firm.
For more information, contact: Andrew Ravens, Public Relations, Eastern Bank, 781-598-8528, or e-mail Andrew Ravens.