Everett High School selected to star in next Eastern Bank TV commercial
Runner-ups Lynn English and Middleboro high schools to appear in posters
BOSTON, Aug. 20, 2009 – Everett High School’s football team has thrived on the field for generations, but now that success will be carried over to television after the team won the opportunity to appear in Eastern Bank’s next TV commercial, the bank announced today.
In addition to a little more fame, the school’s athletics department will receive $5,000 for winning the contest, which generated entries from more than two dozen high schools across eastern Massachusetts.
Everett was one of five finalists selected last week. Each finalist underwent site visits by Eastern Bank marketing officers or representatives of its advertising agency and production company. In the end, the competition was so close that the bank awarded two runner-up prizes to Lynn English and Middleboro high schools, whose football teams will be featured in posters in more than 80 branch locations.
Lynn English will also appear briefly in the TV commercial, because it will be filmed playing Everett in a scrimmage. Lynn English will be awarded $2,500, while Middleboro will receive $2,000. The other two finalists, Tewksbury and Hull high schools, earned $1,000 for their athletics departments.
The contest, which ran from July 24 to Aug. 7, asked entrants to answer the question: What makes your team special? Everett’s video entry featured its football players talking about the importance of teamwork, tradition and pride. The team showcased highlights and special moments in Everett’s football history, which dates back to the late 1800s.
“Eastern Bank congratulates Everett High School and every school that entered our contest,” said Richard E. Holbrook, chairman and CEO of Eastern Bank. “After reviewing responses to our question, it became clear to our review committee that each team was special in its own way, so we decided it was appropriate to acknowledge everybody’s efforts.
“As a result, I am happy to announce that we will award more than $20,000 to high school athletics departments in eastern Massachusetts,” added Holbrook.
The bank announced last week that it decided to reward each qualified, non-finalist entrant with a $500 prize. In order to qualify, applicants needed to answer the question in the form of videos, essays or photos. Most of the entries can be viewed at www.easternbank.com/teamwork and the public is encouraged to follow future updates on Facebook (search “Eastern Bank”).
The commercial, scheduled to launch in mid September, will be part of a broader advertising campaign to illustrate the value Eastern Bank’s team of banking, investment and insurance professionals brings to its customers.
About Eastern Bank
Founded in 1818 and based in Boston, Eastern Bank is the largest independent and mutually owned bank in New England, with almost $7.0 billion in assets and more than 80 branches serving communities from the Merrimack Valley to Cape Cod. Eastern Bank offers banking, investments and insurance all under one roof, and prides itself on working harder to understand its customers’ needs so it can deliver these services in a committed and personal way. Eastern Bank includes Eastern Wealth Management, Eastern Insurance and Fantini & Gorga, a real estate advisory firm.
For more information, contact: Andrew Ravens, Public Relations, Eastern Bank, (781) 598-8528, or e-mail Andrew Ravens.