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Adrian Gonzalez to partner with Eastern Bank on charitable giving program

With each home run, the Sox new slugger and Eastern Bank will donate money to Habitat for Humanity affiliates in eastern Massachusetts

BOSTON, March 29, 2011 – Every home run this baseball season by new Red Sox first baseman Adrian Gonzalez will be extra special: For each round-tripper, Gonzalez and Eastern Bank are going to donate $1,000 total to select Habitat for Humanity affiliates serving eastern Massachusetts.

Eastern Bank, through its charitable foundation, will donate $500 for each Gonzalez home run this season. Gonzalez and his wife, Betsy, will match each donation.  The charitable program will be highlighted during the 5th inning of every Red Sox telecast on NESN.  Eastern Bank is the official bank of the Red Sox television network.

Gonzalez was acquired this off-season in a trade with San Diego.  As part of his agreement with Eastern Bank, Gonzalez will make personal appearances for the bank and will be featured in advertisements and promotions related to the charitable program. 

“In San Diego and now in Boston, Adrian and Betsy Gonzalez have demonstrated a remarkable commitment to raising money for nonprofits, volunteering, and giving back to the community,” said Richard E. Holbrook, Eastern’s chairman and CEO.  “Those actions mesh perfectly with Eastern Bank, where giving back to the communities we serve is a responsibility that we take very seriously.”

“Betsy and I very much look forward to being part of Red Sox Nation,” Gonzalez said.  “That means not only helping the Sox win.  It also means partnering with great organizations such as Eastern Bank and giving back to the community in a way that is meaningful and lasting.”

The partnership brings together two powerhouses in charitable giving.  Eastern Bank donates 10 percent of its net income to its charitable foundation, which in turn donated $2.5 million to almost 900 nonprofits in 2010. 

Adrian and Betsy Gonzalez are renowned for their charitable efforts in San Diego, where they donated college scholarships and volunteered their time with organizations such as Big Brothers Big Sisters of San Diego County and the Make-A-Wish Foundation.  They’ve also held a bowling party that raised funds for Pasqual Academy, a residential school for foster children.  Adrian and Betsy, who were both raised in the San Diego area, have pledged to continue supporting charities in San Diego County while extending their efforts to New England as well.

At the end of this regular season, the money raised from the program will be divided equally among the following Habitat for Humanity affiliates:

• Buzzards Bay Area Habitat for Humanity
• Habitat for Humanity Greater Boston
• Habitat for Humanity of Cape Cod
• Habitat for Humanity of Greater Lowell
• Habitat for Humanity of Greater Plymouth
• North Shore Habitat for Humanity
• South Shore Habitat for Humanity

The primary focus of the Eastern Bank Charitable Foundation is to support local organizations that provide basic human services to residents of eastern Massachusetts.

About Eastern Bank
Founded in 1818 and based in Boston, Eastern Bank is the largest independent and mutually owned bank in New England, with $7.6 billion in assets and more than 90 branches serving communities from the Merrimack Valley to Cape Cod.  Eastern Bank offers banking, investments and insurance all under one roof, and prides itself on working harder to understand its customers’ needs so it can deliver these services in a committed and personal way.  Eastern Bank includes Eastern Wealth Management and Eastern Insurance. For more information, visit www.easternbank.com.

For more information, contact: Andrew Ravens, Public Relations, Eastern Bank, 781-598-8528, or e-mail Andrew Ravens.