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Adrian Gonzalez re-signs endorsement agreement with Eastern Bank

Gonzalez, Eastern team up again in campaign that includes a charitable partnership

BOSTON, February 27, 2012 – All-star slugger Adrian Gonzalez and Eastern Bank will work together for a second consecutive year in a dynamic endorsement agreement that includes a charitable partnership, personal appearances and promotions across virtually every communications channel.

“Eastern Bank is excited to continue our partnership with Adrian Gonzalez,” said Richard E. Holbrook, Eastern’s chairman and CEO.  “Last year, Adrian became an instant fan favorite for his superb on-field performance and philanthropic efforts in the community.”

This year’s campaign, featuring Gonzalez, will leverage Eastern Bank’s partnership with NESN, the Red Sox television network.  It will include: television, in-branch and online advertisements; a social media promotion on the bank’s Facebook page; personal appearances made by Gonzalez and more.  Specific details about this year’s charitable partnership will be announced later this spring. 

“I look forward to partnering again with Eastern Bank, a great local organization that puts its customers and community first,” said Gonzalez. “Together, we can accomplish a lot and make a difference for the underserved and neediest members of our community.”   

In 2011, after Gonzalez was traded to Boston, Eastern Bank became the first Massachusetts-based company to sign the popular first baseman to an endorsement contract.  As part of the agreement, Gonzalez and Eastern Bank together last fall donated $80,000 to eight Habitat for Humanity affiliates across eastern Massachusetts. 

About Eastern Bank
Founded in 1818 and based in Boston, Eastern Bank is the largest independent and mutually owned bank in New England, with $7.6 billion in assets and more than 90 branches serving communities from the Merrimack Valley to Cape Cod.  Eastern Bank offers banking, investments and insurance all under one roof, and prides itself on working harder to understand its customers’ needs so it can deliver these services in a committed and personal way.  Eastern Bank includes Eastern Wealth Management and Eastern Insurance. For more information, visit www.easternbank.com or www.facebook.com/easternbank.

For more information, contact: Andrew Ravens, Public Relations, Eastern Bank, 781-598-8528, or e-mail Andrew Ravens.