Vince Wilfork and Eastern Bank announce Toys for Tots drive
BOSTON, Nov. 15, 2012 – Football superstar Vince Wilfork is teaming up with Eastern Bank to launch and promote a holiday Toys for Tots collection campaign in partnership with the U.S. Marine Corps Reserve’s Toys for Tots program.
Beginning today, all 94 Eastern Bank retail offices will serve as official toy drop off locations. All members of the public – customers and non-Eastern Bank customers – are encouraged to drop off new, unwrapped toys at any Eastern Bank branch through Dec. 17. Monetary contributions can also be made to the Toys for Tots savings account, allowing Toys for Tots to provide even more for children in need.
“Eastern Bank is proud to partner with Vince Wilfork and Toys for Tots to collect as many toys as possible this holiday season for local children in need,” said Richard E. Holbrook, chairman and CEO of Eastern Bank. “We encourage everyone to drop off a new, unwrapped toy at any of our locations, which stretch from the Merrimack Valley to Cape Cod.”
Additionally, in an effort to generate more toy donations, Eastern will launch a television advertisement that stars Wilfork and Holbrook. Radio ads are planned and a robust social media campaign also begins today on Twitter and Facebook.
“I’m excited to team up with Eastern Bank and Toys for Tots,” said Wilfork. “I encourage all of my fans to visit an Eastern Bank branch and donate a toy – no gift is too small or too large.”
Those who make donations are encouraged to Tweet a photo of their donation to @wilfork75 and @easternbank, using the hash tag #easterntoys. Wilfork and Eastern will re-tweet as many photos as possible.
Additionally, anyone may post a photo of their donation to Eastern Bank’s Facebook page: www.facebook.com/easternbank.
For a list of Eastern Bank locations, please visit: https://www.easternbank.com/site/corporate_pages/Pages/office_locations.aspx
About Eastern Bank
Founded in 1818 and based in Boston, Eastern Bank is the largest independent and mutually owned bank in New England, with $8 billion in assets and more than 90 branches serving communities from the Merrimack Valley to Cape Cod. Eastern Bank offers banking, investments and insurance all under one roof, and prides itself on working harder to understand its customers’ needs so it can deliver these services in a committed and personal way. Eastern Bank includes Eastern Wealth Management and Eastern Insurance. For more information, visit www.easternbank.com or www.facebook.com/easternbank.
For more information, contact: Andrew Ravens, Public Relations, Eastern Bank, 781-598-8528, or e-mail Andrew Ravens.