Vince Wilfork, Eastern Bank thank generous neighbors for donating 10,000 toys
BOSTON, Jan. 7, 2013 – Football superstar Vince Wilfork and Eastern Bank teamed up for a Toys for Tots campaign that generated more than 10,000 toy donations from bank customers, employees and the general public, Eastern announced today.
All 99 Eastern Bank retail offices served as official toy drop off locations from Nov. 15 – Dec. 17. The toy drive campaign was promoted on Twitter and with radio and television advertisements that starred Wilfork and Eastern Bank chairman and CEO Richard E. Holbrook.
“Eastern Bank is grateful to our customers, colleagues and community for going above and beyond with their generosity – we are truly impressed with the tremendous outpouring of goodwill from this campaign,” said Holbrook. “We also thank Vince Wilfork and his fans and followers on Twitter, who made donations and spread the word about our efforts to help children in need.”
Those who made donations were encouraged to Tweet a photo of their donation to @wilfork75 and @easternbank, using the hashtag #easterntoys. Wilfork and Eastern retweeted 83 photos.
“My family and I could not be more pleased with the response from the ‘Eastern Bank Toys for Tots Toy Drive,’” said Wilfork. “I have to thank my fans and followers for helping make the season bright for over 10,000 children.
“It was great being able to see the tweets from fans dropping off their toys and images of the overflowing donation drop boxes. This once again proves that New England has the best fans in the country!
“These moments are what truly makes putting on my uniform and representing this region so special,” he continued
“Thank you to Mr. Holbrook, all the employees at Eastern Bank, The U.S. Marine Corps, and all of New England for helping us make a difference.”
About Eastern Bank
Founded in 1818 and based in Boston, Eastern Bank is the largest independent and mutually owned bank in New England, with $8 billion in assets and more than 90 branches serving communities from the Merrimack Valley to Cape Cod. Eastern Bank offers banking, investments and insurance all under one roof, and prides itself on working harder to understand its customers’ needs so it can deliver these services in a committed and personal way. Eastern Bank includes Eastern Wealth Management and Eastern Insurance. For more information, visit www.easternbank.com, www.facebook.com/easternbank and www.twitter.com/easternbank.
For more information, contact: Andrew Ravens, Public Relations, Eastern Bank, 781-598-8528, or e-mail Andrew Ravens.