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Vince Wilfork and Eastern Bank announce Toys for Tots drive

Bank offices feature life-sized Wilfork posters for interactive social media campaign

BOSTON, Nov. 01, 2013 – Vince Wilfork is teaming up with Eastern Bank for a second consecutive year to promote a holiday Toys for Tots collection campaign in partnership with the U.S. Marine Corps Reserve’s Toys for Tots program.

Beginning today, all 98 Eastern Bank retail offices will serve as official toy drop off locations. All members of the public are encouraged to drop off new, unwrapped toys at any Eastern Bank branch through Saturday, December 14, or visit www.toysfortots.org/easternbank to make a donation online.

Last year, more than 10,000 toys were collected at Eastern Bank offices, representing seven percent of all toys collected in Greater Boston, according to Toys for Tots.

“Eastern Bank is excited to partner with Vince Wilfork and Toys for Tots to build on the success of last year’s toy drive campaign,” said Richard E. Holbrook, chairman and CEO of Eastern Bank. “We encourage everyone to stop by one of our offices and drop off a toy for a child in need.”

To generate awareness, a television ad, starring Holbrook and Wilfork, and an interactive social media campaign begin today on Twitter and Facebook. Radio ads are also planned.

“It’s a real pleasure to work again with Eastern Bank and Toys for Tots for such a great cause,” said Wilfork. “I encourage all of my fans to visit an Eastern Bank branch and donate a toy – no gift is too small or too large.”

Every Eastern Bank office features a life-sized poster of Wilfork, standing with a teddy bear. The public is encouraged to take a photo in front of the poster and Tweet it to @wilfork75 using the hashtag #EasternBankToys. Wilfork will retweet photos sent his way with the hashtag.

Additionally, anyone may post a photo to Eastern Bank’s Facebook page: www.facebook.com/easternbank with the hashtag #EasternBankToys. For a list of Eastern Bank branch locations, please visit: www.easternbank.com/toys.

About Eastern Bank
Founded in 1818 and based in Boston, Eastern Bank is the largest independent and mutually owned bank in New England, with more than $8 billion in assets and more than 90 branches serving communities from the Merrimack Valley to Cape Cod. Eastern Bank offers banking, investments and insurance all under one roof, and prides itself on working harder to understand its customers’ needs so it can deliver these services in a committed and personal way. Eastern Bank includes Eastern Wealth Management and Eastern Insurance. For more information, visit www.easternbank.com, www.facebook.com/easternbank and www.twitter.com/easternbank.

For more information, contact: Andrew Ravens, Public Relations, Eastern Bank, 781-598-8528, or e-mail Andrew Ravens.