Eastern Bank offers free housecleaning to new free checking account customers
Bank also launches sweepstakes where one winner receives a year of free housecleaning
BOSTON, April 4, 2014 – While big banks have scrapped free checking accounts, Eastern Bank spruced up its “Eastern Free Checking” account for the spring: New customers who open a free checking account with direct deposit receive a four-hour cleaning from MaidPro, a best-in-class housecleaning provider who has been sprucing up Massachusetts homes for 23 years.
To generate awareness for the six-week campaign, which starts today, Eastern Bank also launched the “Dust, Scrub, Spray, Shine, Clean and Sweepstakes,” where one lucky person will win a year’s worth of free housing cleaning from MaidPro.
“Eastern Bank is proud to offer free checking with no strings attached,” said Eastern Bank’s Joe Riley, Executive Vice President, Director of Consumer & Business Banking. “We believe that people are confused about their checking account options because of all the hoops you have to jump through to avoid fees at other banks.
“It’s our intent to raise awareness that free checking accounts are still available at Eastern Bank.”
New customers who enroll in Eastern Free Checking with a direct deposit of $100 or more will receive a MaidPro voucher, good for up to four hours of complimentary housecleaning. Full details about the promotion and how to enter the sweepstakes can be found at: EasternBank.com/clean.
With Eastern Free Checking, customer enjoy a simple, convenient, no-cost account that makes it easy to bank and pay bills. Details include:
• Just $25 to open
• No monthly fees
• No minimum balance
• Unlimited check writing
• Free Eastern Bank Debit MasterCard® for easy shopping and banking
• Free Eastern HomeConnect® online banking with bill pay
• Free mobile banking
The spring time campaign starts today and runs through May 23, 2014.
About Eastern Bank
Founded in 1818 and based in Boston, Eastern Bank is the largest and oldest mutual bank in the country, with $8.7 billion in assets and more than 90 branches serving communities from the Merrimack Valley to Cape Cod. Eastern Bank offers banking, investments and insurance all under one roof, and prides itself on working harder to understand its customers’ needs so it can deliver these services in a committed and personal way. Eastern Bank, which includes Eastern Bank Wealth Management and Eastern Insurance, is a recognized leader in corporate social responsibility and for its advocacy on behalf of a number of social justice causes. For more information, visit: www.easternbank.com, www.facebook.com/easternbank or www.twitter.com/easternbank.
For more information, contact: Andrew Ravens, Public Relations, Eastern Bank, 781-598-8528, or e-mail Andrew Ravens.