Executive Vice President and Chief Marketing Officer
Sujata Yadav joined Eastern as Senior Vice President, Consumer Lending Director in 2017. Under her leadership, Eastern has delivered many critical accomplishments including its first, fully integrated online platforms for Unsecured Lending and Home Equity. She later took on additional responsibility for Product Marketing and Analytics and has helped significantly improve Eastern’s product marketing and performance measurement capabilities. She was promoted to Executive Vice President and Chief Marketing Officer in 2021. Prior to Eastern, Ms. Yadav worked at Citibank N.A. for 14 years in both national and international leadership roles across the consumer bank where she consistently achieved growth and profitability through integrated omni-channel marketing, product development and portfolio optimization strategies. Ms. Yadav is a member of the Board of Directors for the United Way of Mass Bay and Merrimack Valley and also serves on the Board of Advisors for Winchester Hospital.